If you continue to think EVP development projects, occasional campaigns and random social media posts are going to get you on the radar, you will lose the war for your relevant talents. This has left most employers out of their radar. The information overload killed their desire to pay attention to anything irrelevant years ago. They respond to personal queries and direct messages from recruiters and employers they know of, have connected with and trust.īut their attention is no longer a default. Talents most in demand don’t have a reason to go through endless job posts. The war for talent is back on – maybe tougher than ever. In fact, you need to rethink employer branding altogether! If you think employer branding is about development projects and temporary campaigns, think again.
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